Lack of awareness of women's body will be a valuable asset, make Breast Cancer Foundation in Singapore conducted a extreme campaign by painting breast female models with a variety of satirical drawings.
Campaign with the tagline "Are you obsessed with the right things?", intended to raise awareness of women about their breast health. In one such picture depicted a woman's face was pressed their acne. Or another picture of a troubled woman with her hair. Of course all of it painted over naked breasts.
Thomas Yang, director of creative advertising campaign, said this year campaign deliberately based on a survey carried out controversial because many women are obsessed with their appearance, such as acne and weight.
"So our team decided to use the naked female body as a canvas to capture public attention and focus on parts of their bodies," said Thomas. With this campaign is expected that the women do not just worry about her appearance but also her health.
Breast Cancer Foundation general manager, Christine Ang said he was satisfied with ads like that, because the message delivered focusing on the female lead. He added that the message is that women do not fool around with their breast health.
